Promotional Methods Used by Hospitality-Related Firms in Close Proximity to Pennsylvania Rail-Trails

Abstract

ABSTRACT Rails-to-Trails Conservancy is a nonprofit organization that was established to facilitate the conversion of railroad beds into trails for recreational use. This study examines the promotional techniques used by hospitality-related firms located close to Pennsylvania rail-trails. Emphasis was placed on assessing the extent to which businesses choose to list their property in the Conservancy's guidebook and/or have a link through RTC's trail-link web site. Respondents to a mail survey generally felt that being located close to a rail-trail generates traffic and revenue and that it is valuable to list through RTC. Firms not listing through RTC cited a lack of awareness. Study participants indicated that the Internet and word of mouth are their top two promotional methods.