Menu engineering: a practical guide to menu analysis. Rev. ed.
Published 1 January 1990
Michael L. Kasavana, Donald Smith, R. S. Schmidgall
Citations12
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
This book is a marketing-oriented approach to the evaluation of current and future menu pricing, design, and content decisions.
Keywords
Business, Management and Accounting