The making of modern advertising
Swarthmore College Works (Swarthmore College Libraries)Published 1 January 1983
Daniel Pope
Citations291
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
https://works.swarthmore.edu/alum-books/2336/thumbnail.jpg
Keywords
Business, Management and Accounting