Manufacturer/Retailer Relationships
European Journal of MarketingPublished 1 July 1979
David Walters
Citations22
SJR quartileQ1
SJR score1.71
SNIP1.39
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Abstract
Reviews the trading environment and the implications of changes for each element within it in light of the recent inflationary period. Looks particularly at the strain between manufacturer and retailer. Reveals future trends which take into account demographic and environmental influences in addition to economic pressures.
Keywords
Business, Management and Accounting
Retail and Distribution ManagementCustomer account profitability
4 Citations1977John Gattorna, David Walters