Language in Multimedia: Interaction of Spoken and Written Information
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TL;DR
A theoretical model on the behavioral consequences of modality-specific resources for spoken and written information predicts antagonistic effects of reduced interference versus reduced integration of verbal information presented across the two modalities, as compared to within a single modality.
Abstract
Journal Article Language in Multimedia: Interaction of Spoken and Written Information Get access Nader T. Tavassoli Nader T. Tavassoli Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 25, Issue 1, June 1998, Pages 26–37, https://doi.org/10.1086/209524 Published: 01 June 1998 Article history Received: 01 November 1996 Revision received: 01 September 1997 Published: 01 June 1998