Work-Life Balance Perspectives of Marketing Professionals in Generation Y

Abstract

Abstract The current generation of workers places greater attention on work-life balance than the prior generation. The employee recruiting process in professional services firms will have to take this into consideration if they are to effectively compete in the marketplace for employees. This study examines research questions regarding work-life balance perspectives of Millennial job candidates. Maslow's hierarchy theory and McClelland's motivational needs theory offer some theoretical support regarding why people strive to achieve a healthy work-life balance. Results of the study indicate that Millennials regard work-life balance as important to a person's quality of work, job performance, ethical decision-making, and long-term job satisfaction. KEYWORDS: flexible work arrangementsjob performancejob satisfactionMillennialswork-life balance Notes Note. Scores were on a range from 1 = strongly disagree to 5 = strongly agree. The survey included 482 students in junior and senior-level marketing classes, 228 males and 254 females. *p < .01; T tests showed overall means significantly different from neutral (3). **p < .01; ANOVA showed male and female means to be significantly different. Note. Scores were on a range from 1 = strongly disagree to 5 = strongly agree. The survey included 482 students in junior and senior-level marketing classes, 228 males and 254 females. *p < .01; T tests showed overall means significantly different from neutral (3). **p < .01; ANOVA showed male and female means to be significantly different. Note. The survey included 482 students in junior and senior-level marketing classes, 228 males and 254 females. There were no significant differences between male and female responses.