Exploratory analysis of global cosmetic industry: major players, technology and market trends
TechnovationPublished 6 July 2005
Sameer Kumar
Citations167
SJR quartileQ1
SJR score3.31
SNIP3.15
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Abstract
Humans for time immemorial have used cosmetics, an industry dominated by a few major players. The study reviews main characteristics of this industry and also the key players in the world marketplace. Comparative financial and SWOT analyses provide an enhanced understanding of the industry. In addition to technology and innovations, current conditions and trends in the cosmetic industry are explored. The study also analyzes in depth the impacts of globalization on this industry.
Keywords
Arts and HumanitiesBusiness, Management and Accounting
Elsevier eBooksInternational Fragrance Association (IFRA)
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