Business Strategy an Asia Pacific Focus
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Abstract
Foreword by Alan M. Rugman. Preface. 1. Strategy and Strategies: With an Asian Perspective. 2. Analyzing the Environment. 3. Analyzing a Firm's Internal Environment. 4. Strategy Formulation. 5. Strategy Implementation and Control. Country Profile: Japan-The Post-Bubble Environment. CASES 1. Toyota Motor Corporation in 1994. 2. Sony Corporation. 3. According to Honda, an American Legend Faces the 1990s. 4. Matsushita Electric Industrial Company. COUNTRY PROFILE: HONG KONG. 5. Jardine Matheson Holdings Limited. 6. Chinese Entrepreneurs-The New Hong: Cheung Kong (Holdings) Limited. 7. Cathay Pacific Airways Limited. 8. Splendid Duesseldorf Production Limited. 9. Hongkong and Shanghai Banking Corporation Limited. COUNTRY PROFILE: CHINA: THE EVOLVING ECONOMIC FORCE. 10. Nike, Inc. 11. The Caishikou Barbershop. 12. Goldlion Holdings Group: A Hong Kong Company Enters China. 13(A). The Nugent Company: Strategic Options for Marketing a High-Tech Product in China. 13(B). The Nugent Company: Developing a Bridgehead for Marketing a High-Tech Product in China. 14(A). Kentucky Fried Chicken in China. 14(B). Kentucky Fried Chicken in Chicken-Expansion and Consequent Problems. 15. Exporting Pollution to China. 16. Exporting US Business Ethics to China. 17. Foster's Brewing Group Limited. 18. The China Strategy: A Tale of Two Firms. 19. Acer Incorporated. COUNTRY PROFILE: SOUTH KOREA. 20. Daewoo: The Favored Korean Chaebol. 21. Ssangyong Cement Industrial Company Limited. 22. Samsung Electronics Company Limited. 23. Lucky-Goldstar International Corporation-Diversification and Globalization. COUNTRY PROFILE: SINGAPORE: ASIA'S BRAVE NEW WORLD. 24(A). Singapore Airlines: In Pursuit of Excellence. 24(B). Singapore Airlines-An Update. 25. Kao in Singapore. 26. Haw Par Villa Dragon World. Index.