An Interpersonal Orientation to the Study of Consumer Behavior
Journal of Marketing ResearchPublished 1 August 1967
Joel B. Cohen
Citations99
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
An integrated framework for studying interpersonal aspects of consumer decision making is presented. The article describes a scale for measuring a person's interpersonal orientations. A study is reported that examines relationships between these traits and product and media choices.
Keywords
Business, Management and Accounting
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