Advertising Research for the Food Service Industry
Cornell Hotel and Restaurant Administration QuarterlyPublished 1 November 1977
Charles Ramond
Citations1
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Abstract
We do know a good deal about how advertising works — the hard part is to use that knowledge. Most of us are like the farmer who was told of new techniques by the county agricultural agent. "No thanks, young man," he said, "I already know how to farm better than I do."
Keywords
Agricultural and Biological Sciences
The Economic JournalAdvertising, Competition and Market Conduct in Oligopoly Over Time. An Econometric Investigation in Western European Countries.
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