Digital newspapers explore marketing on the Internet
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TL;DR
This article is to contribute to the definition of the digital newspaper by providing a framework for characterizing digital newspaper marketing efforts on the Internet through an explorative use of a framework involving 48 digital newspapers.
Abstract
article Free Access Share on Digital newspapers explore marketing on the Internet Authors: Jonathan W. Palmer Univ.of Maryland, College Park Univ.of Maryland, College ParkView Profile , Lars Bo Eriksen Aalborg Univ., Denmark Aalborg Univ., DenmarkView Profile Authors Info & Claims Communications of the ACMVolume 42Issue 9Sept. 1999 pp 32–40https://doi.org/10.1145/315762.315769Online:01 September 1999Publication History 18citation4,114DownloadsMetricsTotal Citations18Total Downloads4,114Last 12 Months639Last 6 weeks122 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my Alerts New Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteView all FormatsPDF