What is Competitive Identity?
Palgrave Macmillan UK eBooksPublished 1 January 2007
Simón Anholt
Citations59
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Abstract
Today, the world is one market. The rapid advance of globalization means that every country, every city and every region must compete with every other for its share of the world’s consumers, tourists, investors, students, entrepreneurs, international sporting and cultural events, and for the attention and respect of the international media, of other governments, and the people of other countries.
Keywords
Business, Management and Accounting