Developing a Restaurant Revenue-management Strategy
Cornell Hotel and Restaurant Administration QuarterlyPublished 1 October 1999
Sheryl E. Kimes, Deborah I. Barrash, John E. Alexander
Citations59
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Abstract
Propounding theories is one thing, but too often the intended beneficiary hasn't the time or tools to check their usefulness. Here's a case where researchers worked with a local restaurant to test their ideas, make recommendations for improvement, and track the results.
Keywords
PsychologySocial SciencesAgricultural and Biological Sciences