Personalised online sales using web usage data mining
Computers in IndustryPublished 27 March 2007Open access
Xuejun Zhang, John S. Edwards, J. A. Harding
Citations64
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TL;DR
A toolset that exploits web usage data mining techniques to identify customer Internet browsing patterns are then used to underpin a personalised product recommendation system for online sales, demonstrating that this approach can overcome the scalability problem that is common among these types of system.
Abstract
This article was published in the journal, Computers in Industry [© Elsevier]. The definitive version is available at: http://dx.doi.org/10.1016/j.compind.2007.02.004
Keywords
Computer ScienceBusiness, Management and Accounting
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