The review credibility of electronic word-of-mouth communication on e-commerce platforms
SUNScholar (Stellenbosch University)Published 1 September 2013
Bosman Dj, Christo Boshoff, Van Rooyen G-J
Citations25
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TL;DR
The empirical results suggest that the following review factors influence the credibility of Amazon.com and Barnesandnoble.com book reviews: Platform, Text Length, Time and Star Rating.
Abstract
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Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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