The Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom
Published 1 January 2003
Rémi Desmeules
Citations93
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Abstract
Remi Desmeules, M.Sc.B, University of British Columbia 2001. B.A.A. Universite Laval 1999. Mail: 104 3437 Oak Street, Vancouver, BC, Canada, V6H 2L7. Phone (604) 730-1761. Comments are highly encouraged and should be sent to [email protected] The author would like to thank special issue editor Harish Sujan and two anonymous reviewers for the very helpful comments in revising this manuscript.
Keywords
PsychologyAgricultural and Biological SciencesBusiness, Management and Accounting
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