Stage of adoption and impact of direct-mail communications with and without phone intervention on Chinese women's cervical smear screening behavior
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TL;DR
Stage and intervention are both significant predictors of screening adoption and the study provides justification for programs to target women in contemplation stage and suggests that the boost of a later phone intervention may be consequential for encouraging more women with similar demographics to take action.
Abstract
Stage and intervention are both significant predictors of screening adoption. The study provides justification for programs to target women in contemplation stage. It also suggests that the boost of a later phone intervention may be consequential for encouraging more women with similar demographics to take action.
