The year 2000: Looking back
Psychology and MarketingPublished 1 December 1999
Rajan Nataraajan, Richard P. Bagozzi
Citations49
SJR quartileQ1
SJR score3.50
SNIP2.48
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Abstract
In this article, the authors reflect on the development of the discipline of marketing. In the process, they point out the salient aspects of modern marketing and comment on the possible directions that it can take as it develops further. © 1999 John Wiley & Sons, Inc.
Keywords
Business, Management and Accounting