Approaches, Techniques, and Information Technology Systems in the Restaurants and Foodservice Industry: A Qualitative Study in Sales Forecasting

Major findings included a wide variety of software and hardware used among participants as well as varied approaches and techniques to sales forecasting.

Abstract

ABSTRACT This is a study about the approaches, techniques, and information technology systems utilized for restaurant sales forecasting in the full-service restaurant segment. Companies were examined using a qualitative research methods design and long interviews to gather information on approaches, techniques, and technology systems utilized in the sales-forecasting process. The results of the interviews were presented along with ensuing discussion. Major findings included a wide variety of software and hardware used among participants as well as varied approaches and techniques to sales forecasting. The results also indicated that interviewees experienced varied levels of satisfaction with the approaches, techniques, and information systems that were in use.