Consumer Behavior and Product Performance: An Alternative Conceptualization
Journal of MarketingPublished 1 October 1975
Chem L. Narayana, Rom J. Markin
Citations119
SJR quartileQ1
SJR score13.39
SNIP5.22
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Why and how products fail… What can marketing managers do?
Keywords
Business, Management and Accounting