Choice Criteria Revisited
Journal of MarketingPublished 1 January 1980
Richard H. Evans
Citations20
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
This investigation replicates, in part, a 1974 study examining the relative importance of different attributes across four industrial product types. Similar conclusions are found.
Keywords
Agricultural and Biological SciencesBusiness, Management and Accounting