Cross-Modality Matching of Money Against Other Continua
Published 1 January 1974
Eugene Galanter, Patricia Pliner
Citations88
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Abstract
Cross-modality matching of hypothetical increments of money against loudness recover the previously proposed exponent of the utility function for money within a few percent. Similar cross-modality matching experiments for decrements give a disutility exponent of 0.59, larger than the utility exponent for increments. This disutility exponent was checked by an additional cross-modality matching experiment against the disutility of drinking various concentrations of a bitter solution. The parameter estimated in this fashion was 0.63.
Keywords
ChemistryComputer Science
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