A Study on the Development of ShoppingTourism Industry: Taking China's Yiwu Commodities Market as A Case
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Abstract
Shopping-tourism industry,as a special tourist form with the purpose of shopping and a special high-added-value type of tourism product,is an extension and expansion based on travel-shopping.Developing shopping-tourism is conducive to increasing income,upgrading the scale,structure and level of tourism industry,enriching the content of developing tourism industry and optimizing tourism structure.The paper,after analyzing the relation and difference between travel-shopping and shopping-tourism,makes a comparison of the developing scale of shopping-tourism industry both at home and abroad and summarizes its successful experience and supporting system.Meanwhile,taking Yiwu Commodities Market as an example,the paper analyzes present situation,features and problems in the process of developing shopping-tourism industry and furthermore puts forward main countermeasures to promote the development of shopping-tourism in Yiwu and build an international shopping-tourism city.