Building a Visionary Company
California Management ReviewPublished 1 January 1995
James C. Collins, Jerry I. Porras
Citations76
SJR quartileQ1
SJR score2.42
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Abstract
What distinguishes visionary companies? How can they be created? Contrary to much conventional wisdom, visionary companies do not require a high-profile, charismatic leader. Nor are they dependent on a great idea or fabulous initial product. Rather a visionary company is best understood as a particular kind of organization—one which builds in a unique and distinctive vision that is capable of enduring changes in leadership as well as market conditions. In short, building a visionary company is like building a clock, rather than simply telling time.
Keywords
Business, Management and Accounting
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