3.4.4.1 Reputation Risk Management

Abstract

Valuing reputation reputation = public perception what are the risks? the bottom line of RRM how important is it? at the coal face - goalkeepers not just goalstoppers whose responsibility is it? the bones of the RRM programme and risk assessment revisited eliminating risk at the coal face - issue managemnent within an international context time - the crucial element preparation and early action the basis for action the escalating crisis the full-blooded crisis at the coal face - state of alert! the crisis management team the crisis manual at the coal face - the Cambridge Veterinary School campaign equipment for crisis management information and decision aids at the coal face - product recalls medial relations in crisis research and feedback testing and training for crisis at the coal face - tests, trials and tribulations the role of consultants lawyers and other experts at the coal face - crisis planning - common sense or defeatism? advertising the culpable company RRM as the company conscience putting it all together.