Bridging Differences: Effective Intergroup Communication
Published 1 January 2004
William B. Gudykunst
Citations513
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Abstract
"Bridging Differences is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management."--BOOK JACKET.
Keywords
Social Sciences
