Marketing New Industrial Products
Published 1 January 1975
Michael J. Baker
Citations41
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Abstract
Social physics' and the validity of the laws of diffusion 45 3 Factors Inflencing the Adoption of New Products 48 'New products' as a function of perceived novelty 49 'New products' as a function of behavioural change 50 'New products' as a function of perceived risk 50 Continuous innovations 51 Dynamically continuous innovations 51 Discontinuous innovations 52 Social systems defined 53 viii
Keywords
Business, Management and Accounting