Netlurking
Journal of Hospitality & Leisure MarketingPublished 23 February 1998
Michael L. Kasavana, Bonnie J. Knutson, Steven J. Polonowski
Citations60
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Abstract
Abstract The Internet is a new communication tool offering unparalleled opportunities for advertising and promotion to the hospitality industry. This article looks at the current state of marketing on the Internet and discusses several issues of concern, most notably audience measurement, bandwidth, and transaction security.
Keywords
Social SciencesBusiness, Management and Accounting