Mass Persuasion: The Social Psychology of a War Bond Drive.
American Sociological ReviewPublished 1 April 1947
Robert Κ. Merton, Robert K. Merton, Marjorie Fiske, Alberta Curtis
Citations222
SJR quartileQ1
SJR score4.20
SNIP4.15
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Abstract
The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Keywords
Social Sciences