Internationalization, Technology and Services
Edward Elgar Publishing eBooksPublished 26 February 2003
Marcela Miozzo, Ian Miles
Citations40
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Abstract
This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.
Keywords
Business, Management and Accounting
