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Increasing the Responses to Mail Questionnaires: A Research Study

Public Opinion QuarterlyPublished 1 January 1958
William M. Kephart, Marvin Bressler
Citations78
SJR quartileQ1
SJR score1.72
SNIP1.59

Abstract

This paper reports on an experiment involving the use of ten different postage stamp and money inducements to stimulate the return of questionnaires mailed to a sample of the nursing profession. A follow-up letter was found just as effective as more expensive and complicated arrangements.

Keywords

Social Sciences