Increasing the Responses to Mail Questionnaires: A Research Study
Public Opinion QuarterlyPublished 1 January 1958
William M. Kephart, Marvin Bressler
Citations78
SJR quartileQ1
SJR score1.72
SNIP1.59
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Abstract
This paper reports on an experiment involving the use of ten different postage stamp and money inducements to stimulate the return of questionnaires mailed to a sample of the nursing profession. A follow-up letter was found just as effective as more expensive and complicated arrangements.
Keywords
Social Sciences
