Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Published 1 July 2000
James H. Myers
Citations68
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Abstract
I. BRIEF OVERVIEW. II. BACKGROUND, KEY TERMS, AND BASIC CONCEPTS. III. SPECIAL EFFECTS. IV. USES OF CONJOINT ANALYSIS. V. PRACTICAL ASPECTS OF DESIGNING AND EXECUTING A CONJOINT STUDY. VI. DIFFERENT TYPES OF CONJOINT ANALYSES. APPENDIX. REFERENCES.
Keywords
Business, Management and Accounting