The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions
Journal of Consumer ResearchPublished 1 September 1975
Peter Bennett, Gilbert D. Harrell
Citations176
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
This research examines the role of buyers' confidence in the formation of attitudes and purchase intention. It supports current buyer behavior theory which postulates a positive relationship between overall confidence in a brand and intention to purchase the brand. It also examines buyers' confidence in their own ability to judge attributes of brands.
Keywords
Decision SciencesBusiness, Management and Accounting
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