New thinking on the agentive relationship between end-use technologies and energy-using practices

Abstract

The subject of efficient technologies and how to get them into the homes and hands of users has been at the centre of energy efficiency policy from its inception. What the record shows is that efficient technologies may well increase the efficiency of energy throughput but that promised reductions in energy demand seldom pan out. Confronted with this problem, the usual policy approach has been to work harder to get markets, incentives and information to loosen up the 'barriers' to technology penetration. Social scientists have been recruited to facilitate markets with better information and incentives, in other words, to improve the behaviour of energy end-users. The paper argues that both technologists and behaviouralists have oversimplified the ways that technologies and socio-cultural contexts interact to affect energy-using practices. The concept of distributed agency is introduced to capture the theoretical link between technology and behaviour. The examples of air conditioning and food refrigeration are used to illustrate these points.