The relationship between destination images and sociodemographic and trip characteristics of international travellers

Abstract

This study attempts to delineate destination image variations of the USA, based on sociodemographic and trip characteristics of West German travellers. Using factor analysis and analysis of variance (ANOVA) procedure, this study determines six image factors and finds that the image of the US is significantly influenced by some demographic and trip characteristics of West German travellers. Suggestions are made for marketing implications and future research.