An Analysis of Expenditures by Cruise Ship Passengers in Jamaica

Abstract

A study of 1,500 cruise ship passengers in Jamaica was conducted during a 5-year period to determine buying habits and influences. The results generally reinforce long-standing commonly held beliefs that vendors who are perceived as friendly, helpful, and knowledgeable fare better than those who come across as manipulative and aggressive and that older consumers can be expected to spend more in port than their younger counterparts.