Total Quality Management & Business Excellence
Published 1 January 2003
J. Sonia Huang, Bruce P. Lee, J John H
Citations361
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Abstract
Who are the adorable customers--men or women? Service quality improvement via customers' positive responses Jen-Hung Huang a , Shu-Hsun Ho b c & Bruce Lee c a Department of Management Science , National Chiao Tung University , Taiwan b Department of Management Science , National Chiao Tung University , Taiwan c Department of Information Management , Ming-hsin University of Science and Technology , Taiwan Published online: 25 Aug 2010.
Keywords
Social SciencesBusiness, Management and Accounting
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