Customer-centered rules for design of e-commerce Web sites

Communications of the ACMPublished 1 December 2003

Xiaowen Fang, Gavriel Salvendy

DOI10.1145/953460.953518

Source URL

Citations57

SJR quartileQ1

SJR score1.15

SNIP3.34

TL;DR

A series of reports about e-commerce user experience identified a set of design rules related to the category pages, checkout and registration process, product pages, and user’s trust, and indicated that it is possible to manipulate the visual design factors of the customer interface in order to induce a target emotion such as trustworthiness.

Abstract

article Share on Customer-centered rules for design of e-commerce Web sites Authors: Xiaowen Fang DePaul University, Chicago, IL DePaul University, Chicago, ILView Profile , Gavriel Salvendy Tsinghua University, Beijing, P.R. China Tsinghua University, Beijing, P.R. ChinaView Profile Authors Info & Claims Communications of the ACMVolume 46Issue 12December 2003pp 332–336https://doi.org/10.1145/953460.953518Published:01 December 2003Publication History 28citation4,596DownloadsMetricsTotal Citations28Total Downloads4,596Last 12 Months74Last 6 weeks16 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access

Keywords

Computer ScienceDecision Sciences

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