Social Marketing: Its Ethical Dimensions
Journal of MarketingPublished 1 January 1979
Gene R. Laczniak, Robert F. Lusch, Patrick E. Murphy
Citations53
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Is the emergence of social marketing a Pandora's Box for the discipline of marketing? A survey of four disparate groups with special knowledge and interest in the issue reports on the possible ethical ramifications of social marketing.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting