Strategic versus Operational Planning in Small Retail Firms
American Journal of Small BusinessPublished 1 January 1985
Richard B. Robinson, John Logan, Moragea Y. Salem
Citations82
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Abstract
This paper reports some of the results of a study of operational and strategic planning practices in 81 independent grocery stores in South Carolina. High levels of operational planning were associated with significantly higher performance for three of the four performance measures employed. Long range planning alone was associated with significantly higher performance for only one of the variables employed.
Keywords
Business, Management and Accounting
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