Tourism and Social Marketing
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Abstract
1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour 3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing 5.The Craft and Practice of Social Marketing 6.The Demarketing of Tourism Attractions, Activities and Destinations 7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 9.Sustainable Consumption and Social Marketing 10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?