Marketing Strategy - Planning and Implementation
Medical Entomology and ZoologyPublished 1 September 1995
Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché
Citations189
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Abstract
Compaq shifts strategies corporate business and marketing strategies - difference issues at different organizational levels strategic planning systems the role of marketing in formulating and implementing strategies the process of formulating and implementing marketing strategy.
Keywords
Business, Management and Accounting