Temporal distance and ease of retrieval

Abstract

Construal Level Theory (CLT; Trope & Liberman, 2003) proposes that pro-arguments (pros) constitute high-level construals and counter-arguments (cons) low-level construals. Therefore, pros are more salient for distant-future actions than are cons and the reverse holds for near-future actions (Eyal, Liberman, Trope, & Walther, 2004). We further predicted and results from one experiment show that participants found it easier to generate pros if an action pertained to the distant rather than the near future. For cons the effect was reversed: participants found it more difficult to generate cons if the action pertained to the distant rather than the near future. Consequently, people were more in favor of the action if it pertained to the distant rather than the near future. Ease of retrieval mediated the effect of temporal distance on attitudes. The mutual relevance of the CLT framework and research on ease of retrieval is discussed. (c) 2006 Elsevier Inc. All rights reserved.