Managing the tourist destination's image
Journal Of Vacation MarketingPublished 1 January 1997
Xavier Font
Citations85
SJR quartileQ1
SJR score1.30
SNIP1.63
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Abstract
A tourist destination's image is one of the most important strategic tools for creating and sustaining tourist destinations, yet images relating to tourist perceptions of regions and countries have been taken somewhat for granted in tourism marketing. This paper presents a comprehensive approach to image analysis and image management as the key tool for positioning, differentiating and promoting a tourist destination.
Keywords
Social Sciences
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