Service Quality Perspectives in Sport Tourism

Abstract

As the range of leisure options available to the public has grown, attention has been directed to the issue of service quality and its influence on both customer acquisition and retention. This essay utilizes the literature in the areas of services marketing, tourism and service quality in an attempt to complement and enhance the existing sport tourism literature. In doing so it presents a range of concepts, models and frameworks that develop management's understanding of the multi-dimensional nature and complexities of achieving service quality in a sport tourism environment. Examples are used to relate the generic literatures to sport tourism.