A Functional Approach to Attitude Measurement
Journal of Marketing ResearchPublished 1 November 1978
William B. Locander, W. Austin Spivey
Citations50
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
In this research, Katz's functional theory is used to examine theoretical, measurement, and statistical issues surrounding the problems of operationalizing the utilitarian, value-expressive, knowledge, and ego-defensive functions. The results are very encouraging in that they show the functional approach offers a multifaceted, motive-based measure which links motives to attitudes.
Keywords
Psychology
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