Exploring knowledge sharing in virtual communities
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TL;DR
The results show that users' attitude toward knowledge is determined by all four key forces: utilitarian motivation (reciprocity, reputation), hedonic motivation (enjoying helping), control belief (self-efficacy) and contextual force (sharing culture).
Abstract
Purpose Knowledge sharing has played an important role in the proliferation of virtual communities. However little research has provided an integrated view of knowledge sharing for a general-purpose (non-professional) virtual community. This study aims to suggest that four driving forces, i.e. utilitarian motivation, hedonic motivation, control belief (self-efficacy) and contextual force (sharing culture), motivate users' attitudes toward knowledge sharing.
