Competing in Product and Service
Management SciencePublished 1 April 1997
A CohenMorris, WhangSeungjin
Citations2
SJR quartileQ1
SJR score5.72
SNIP2.88
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TL;DR
A product life-cycle model is developed that studies a set of strategic choices facing manufacturers as they design the joint product/service bundle for a product which may require main...
Abstract
In this paper we develop a product life-cycle model that studies a set of strategic choices facing manufacturers as they design the joint product/service bundle for a product which may require main...
Keywords
Business, Management and Accounting