Relationships between personal and corporate reputation

Abstract

The psychological study of personal reputation has implications for the study of corporate identity and reputation. One set of implications deals with the way organisations are perceived by members of internal and external groups. Another set deals with the relationships between identity and reputation. Historical trends suggest the possibility of a shift of emphasis from the study of individual organisations to the study of similarities and differences between organisations. The size, shape and multiplicity of corporate reputations appear to be neglected areas of research. Other issues include: language usage, the distribution of attributions, visual identity, subculture, cognitive functions, ideals, and leadership.