Consumer Involvement in Restaurant Selection
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TL;DR
This study measures consumer involvement in restaraunt selection as a determinant of satisfaction/dissatisfaction in two parts and proposes and tests a model that evaluates consumer involved in restaurant selection and discusses the variables that impact consumer satisfaction/Diss satisfaction.
Abstract
This study measures consumer involvement in restaraunt selection as a determinant of satisfaction/dissatisfaction in two parts. Part (I) offers a theoretical and conceptual background of consumer involvement and satisfaction/dissatisfaction literature in the foodservice industry. Part (II) proposes and tests a model that evaluates consumer involvement in restaurant selection and discusses the variables that impact consumer satisfaction/dissatisfaction.